LOOK AT YOUR NEWSLETTERS THROUGH YOUR CUSTOMERS’ EYES

We finished off last week with talking about handling email unsubscriptions. And as we did mention, you should not allow that or any other obstacle to stop you in your tracks. But perhaps, you can review your newsletter and see it form the client’s point of view. Watch out for these: Be more personal –       …

I ALMOST STARTED CRYING…HOW TO HANDLE EMAIL UNSUBSCRIBTIONS.

I received an email today from one of my favourite women in business magazine. And was instantly captured by one of the topics – handling email unsubscriptions. I think most of us a familiar with the feeling… You spend days thinking about the right way to phrase it, weeks choosing the most clever, yet funny …

Macau: the Vegas of Vegas?

Macau isn’t only known for its gambling antics, but was the first European settlement in the Far East. Today, strong roots of the colonial past still remain. The Macanese culture is strongly defined by the amalgamation of its Chinese and Portuguese heritages, resulting in some magnificent European architecture, enchanting fusion of foods and a generally …

WHAT IS THE BEST WAY TO END A PRESENTATION?

An interesting article on Forbes a few months back offered an insightful tip on how to close your presentation with a punch! As the article mentioned: “ A wise speaker gives the audience an opportunity to express that collective energy in the form of action”. Apparently, getting your audience to do something at the end …