LESSONS TO LEARN FROM THE ICE BUCKET CHALLENGE

We have all seen examples of how a simple video, picture, trend or even a phrase can go viral – the most recent one being the “ice bucket challenge”. No matter where we stand on the idea itself, there are definite marketing lessons to learn here. So what is it that creates the viral effect? …

HOW TO SET UP A HONG KONG LIMITED COMPANY (recap)

Our seminar on “How to Set up a Hong Kong Limited Company”  has flown by and was an immense success. We hope all the visitors have walked away with the necessary knowledge and skills to make their dreams happen. As for us, we had the honour to meet wonderful people and hopefully guide them on …

NEW DOMAIN SPACE FOR YOUR BUSINESS

A recent decision by the Internet Corporation for Assigned Names and Numbers has probably changed the face of the Internet – or at least have offered it a set of new accessories. More than 1, 000 generic Top-Level Domains (gTLDs) have been opened up (outside the .com .net and.biz variety. This means that a small …

NEED POWER? TAKE A POWER NAP

Power lunching has entered the business world and  become a universally accepted time-saver and efficiency-booster. Well, there is a new trend in town and it’s marching in strongly and confidently into the offices, especially in tech industries. It’s called power-napping. Giving employees a chance to get a quick Z in mid-day is becoming an important …

THAT SEARCH FOR THE PERFECT OFFICE

Have you seen “The Beach”? I would be surprised if you didn’t, but just in case  – the plot centres on a young American looking for the perfect place to live. His search brings him to a secret secluded island in Thailand, where the events unfold further. But in this post, I would prefer not …

THIS TRAIT IS ESSENTIAL FOR BUSINESS SUCCESS

If you had to choose one characteristic that is responsible for entrepreneurial success, which one would it be? For me, it would definitely be pro-activity. Being proactive means that you are eager to influence and modify the environment around you. You believe that a situation can not be imposed on you and that it is …