二维码是一种矩阵条码的商标,最早在日本设计,使用4种标准化编码模式:
1. 数字
2.字母数字
3.字节
4.汉字
Get Your QR Code Ready
The most common and easily avoidable mistakes on QR codes:
1. No Testing: It’s very obvious, do a test scanning on your QR code before releasing it .
2. No customization: Bright colored QR codes with round edges and company logo inside will boost your scans, as well as getting your brand identity out.
3. No call to action: Make your QR code more value added , communicate and give people a reason to use it.
SCAN TO GET DISCOUNT!
准备好您的二维码
二维码上最常见且容易避免的错误:
1.无测试:很明显,在发布之前对您的二维码进行测试扫描。
2. 无需定制:带有圆形边缘和公司徽标的明亮彩色二维码将提升您的扫描效果,并提升您的品牌形象。
3. 没有号召性用语:让你的二维码更具附加值,沟通并给人们一个使用它的理由。
扫描获得折扣!
Protect Your Intellectual Property
1. Register your brand name or logo as a trademark is the only way to prevent another business from infringing on your brand.
2. Conduct a trademark search before registering your trademark to make sure you are not infringing on someone else’s trademark.
3. Sign a non-disclosure agreement (NDA) with your potential business partners.
4. Includes an assignment of all proprietary content to your business in any contact with a third party.
Different Types of intellectual property:
1. Trademark
2. Patents
3. Copyrights
4. Trade secrets
Key Documents to Run Your Business
Common legal documents:
1. Intellectual Property Assignment Agreement: It transfers the ownership and right to specified intellectual property
2. Non-Disclosure Agreement: It prevents the disclosure of private information of your business
3. Term Sheet: It includes the key terms of an investment in a company.
4. Term of Use: A set of rules that inform people of the conditions that apply to them when they use your services
5. Privacy Policy: It informs your customers how their personal information will be used if required
经营业务的关键文件
常见的法律文件:
1. 知识产权转让协议:转让特定知识产权的所有权和权利
2. 保密协议:防止您企业的私人信息被泄露
3. 条款清单:包括对公司投资的主要条款。
4. 使用条款:一组规则,用于告知人们在使用您的服务时适用的条件
5. 隐私政策:如果需要,它会通知您的客户将如何使用他们的个人信息
保护您的知识产权
1. 将您的品牌名称或徽标注册为商标是防止其他企业侵犯您品牌的唯一方法。
2. 在注册您的商标之前进行商标搜索,以确保您没有侵犯他人的商标。
3. 与潜在业务合作伙伴签署保密协议 (NDA)。
4. 包括在与第三方的任何联系中将所有专有内容转让给您的企业。
不同类型的知识产权:
1. 商标
2. 专利
3. 版权
4. 商业秘密
Protect Yourself and Your Co-founders
- Protect yourself and your co-founders with Shareholders’s Agreement
- Shareholder’s Agreement is:
- 1. A legal contact between shareholders
- 2. An exit strategy if any of the founders leaves the company
TIPS: Best to settle the agreement during the initial startup stage of your business
保护你自己和你的联合创始人
All About Marketing – Rule#3 – Be Consistent
“Make sure your marketing platforms are working and up-to-date, or else it may affect user experience.”