从冰桶挑战中吸取的教训

(图片) 我们都见过简单的视频、图片、趋势甚至是一个短语如何传播病毒的例子——最近的一个是“冰桶挑战”。无论我们站在这个想法本身的哪个方面,都可以在这里学习明确的营销课程。 那么是什么造成了病毒效应呢?根据 Entrepreneur.com 的说法,这里有许多因素在起作用: 有一个目标/原因 大多数病毒现象都是有目的的。为您的活动定义明确的信息并保持简单。 2.让它变得有趣和感觉轻松 如今,众所周知,人们既没有时间也没有意志力阅读长篇文章或观看复杂的演示文稿。以最简单的形式表达您的信息,并添加一点幽默感。保证成功! 3.请其他人加入 与冰桶挑战一样,要求每个参与者传播信息 – 鼓励您的目标受众参与他们的直接网络,从而扩大您的活动范围,并增加与朋友一起参与某事的乐趣。

LESSONS TO LEARN FROM THE ICE BUCKET CHALLENGE

We have all seen examples of how a simple video, picture, trend or even a phrase can go viral – the most recent one being the “ice bucket challenge”. No matter where we stand on the idea itself, there are definite marketing lessons to learn here. So what is it that creates the viral effect? …

如何成立香港有限公司(综述)

我们关于“如何设立香港有限公司”的研讨会已经顺利通过并取得了巨大的成功。我们希望所有参观者都拥有实现梦想所需的知识和技能。 至于我们,我们有幸结识了优秀的人,并希望引导他们走上创业成功之路。 这是事件的视觉叙述: (图片)

HOW TO SET UP A HONG KONG LIMITED COMPANY (recap)

Our seminar on “How to Set up a Hong Kong Limited Company”  has flown by and was an immense success. We hope all the visitors have walked away with the necessary knowledge and skills to make their dreams happen. As for us, we had the honour to meet wonderful people and hopefully guide them on …

为您的业务提供新的域空间

.(图片) 互联网名称和号码分配公司(internetcorporation)最近的一项决定可能改变了互联网的面貌,或者至少为其提供了一套新的配件。已经开放了 1,000 多个通用顶级域 (gTLD)(在 .com .net 和 .biz 范围之外。这意味着小型企业现在可以选择几乎量身定制的业务域:.florist、 .gallery、.repair、.homes、.technology、.coffee 等。 尽管 .com 域可能会在互联网领域占据主导地位多年,但迄今为止,新出现的域是迈向更加多样化未来的自信一步。

NEW DOMAIN SPACE FOR YOUR BUSINESS

A recent decision by the Internet Corporation for Assigned Names and Numbers has probably changed the face of the Internet – or at least have offered it a set of new accessories. More than 1, 000 generic Top-Level Domains (gTLDs) have been opened up (outside the .com .net and.biz variety. This means that a small …

需要动力?小睡一会儿

(图片) 权力午餐已进入商界,成为普遍接受的节省时间和提高效率的助推器。 城里出现了一种新趋势,它正在强势而自信地进入办公室,尤其是在科技行业。这叫强力午睡。 给员工一个在中午快速打个盹的机会,正成为进步和充满活力的公司的一项重要福利,也是现代办公文化的一部分——就像咖啡机一样。也许更有益的是,最近的一项研究表明,午睡比咖啡因更有效。

NEED POWER? TAKE A POWER NAP

Power lunching has entered the business world and  become a universally accepted time-saver and efficiency-booster. Well, there is a new trend in town and it’s marching in strongly and confidently into the offices, especially in tech industries. It’s called power-napping. Giving employees a chance to get a quick Z in mid-day is becoming an important …