你喜欢巧克力吗？好时巧克力怎么样？
如果您的回答是肯定的，那么您可能不应该查看在互联网上引发热烈讨论的公司新标识。
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（许多消费者认为该标志是垃圾。字面意思）
继臭名昭著的Airbnb案例（见下图）之后，作为标志剧的最新“热潮”，世界上最知名的巧克力品牌之一陷入了看不到“大标志图片”的陷阱。
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这些可能是很好的例子，说明如何深入细节并过多关注自己的信息会适得其反。
我想这个故事的寓意是……无论你花费多少时间、精力和资源来传达你的愿景——花点时间退后看看它。真的看看。
Tuesday Quote
周二报价
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VACATION TIME IS A MUST FOR BOOSTING EFFICIENCY
As the summer has come to an end, there may be a number of questions in the back of our minds: have we taken the trips and time-off we were planning to or has the summer gone by without stepping in for a coffee at your house?
It is easy to forget to give time to yourself when you are busy chasing business opportunities and easy enough to find excuses for yourself if your sacrifice resulted in a shiny new business deal. But is it smart to miss out on vacation?
According to internal research by audit firm EY (formerly Ernst & Young), employees who use more vacation days end up with better performance reviews.
So next time you are considering putting off another vacation, trey to change your mindset. Think of rest time as part of your working schedule, a booster, an express course in better efficiency – and make sure the next summer will not pass you by.
假期是提高效率的必要条件
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随着夏天的结束，我们的脑海中可能会出现一些问题：我们是否已经完成了计划中的旅行和休假，或者夏天已经过去了而您没有走出家门去咖啡馆喝杯咖啡？
当您忙于追逐商机时，很容易忘记给自己腾出时间，而如果您的牺牲带来了新的商业交易，则很容易为自己找借口。但是错过假期是否明智？
根据审计公司 EY（前身为 Ernst & Young）的内部研究，使用更多假期的员工最终会获得更好的绩效评估。
所以下次当你考虑推迟另一个假期时，试着改变你的心态。将休息时间视为您工作日程的一部分、助推器、提高效率的快速课程——并确保下一个夏天不会错过。
LESSONS TO LEARN FROM THE ICE BUCKET CHALLENGE
We have all seen examples of how a simple video, picture, trend or even a phrase can go viral – the most recent one being the “ice bucket challenge”. No matter where we stand on the idea itself, there are definite marketing lessons to learn here.
So what is it that creates the viral effect? According to Entrepreneur.com, there are a number of factors at play here:
- Have a goal/cause
Most viral phenomena are created with a purpose in mind. Define a clear message for your campaign and keep it simple.
2. Make it fun and easy
These days, as we all know, people have neither the time or the willpower to read long articles or watch complex presentations. Put your message in the simplest form possible and add a touch of humour. Success guaranteed!
3. Ask other to join in
As with the ice bucket challenge, asking each participant to spread the word- encourage your target audience to involve their immediate network, thus increasing the scope of your campaign, as well as add to the fun of being part of something together with your friends.
从冰桶挑战中吸取的教训
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我们都见过简单的视频、图片、趋势甚至是一个短语如何传播病毒的例子——最近的一个是“冰桶挑战”。无论我们站在这个想法本身的哪个方面，都可以在这里学习明确的营销课程。
那么是什么造成了病毒效应呢？根据 Entrepreneur.com 的说法，这里有许多因素在起作用：
有一个目标/原因
大多数病毒现象都是有目的的。为您的活动定义明确的信息并保持简单。
2.让它变得有趣和感觉轻松
如今，众所周知，人们既没有时间也没有意志力阅读长篇文章或观看复杂的演示文稿。以最简单的形式表达您的信息，并添加一点幽默感。保证成功！
3.请其他人加入
与冰桶挑战一样，要求每个参与者传播信息 – 鼓励您的目标受众参与他们的直接网络，从而扩大您的活动范围，并增加与朋友一起参与某事的乐趣。
HOW TO SET UP A HONG KONG LIMITED COMPANY (recap)
Our seminar on “How to Set up a Hong Kong Limited Company” has flown by and was an immense success. We hope all the visitors have walked away with the necessary knowledge and skills to make their dreams happen.
As for us, we had the honour to meet wonderful people and hopefully guide them on their road to entrepreneurial success.
Here’s a visual recount of the event:
如何成立香港有限公司（综述）
我们关于“如何设立香港有限公司”的研讨会已经顺利通过并取得了巨大的成功。我们希望所有参观者都拥有实现梦想所需的知识和技能。
至于我们，我们有幸结识了优秀的人，并希望引导他们走上创业成功之路。
这是事件的视觉叙述：
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NEW DOMAIN SPACE FOR YOUR BUSINESS
A recent decision by the Internet Corporation for Assigned Names and Numbers has probably changed the face of the Internet – or at least have offered it a set of new accessories. More than 1, 000 generic Top-Level Domains (gTLDs) have been opened up (outside the .com .net and.biz variety. This means that a small business has now the option of choosing an almost tailored business domain: .florist, .gallery, .repair, .homes, .technology, .coffee and more.
Even though the .com domain will probably be dominating over the Internet scene for a number of years, the newcoming domains are by far a confident step into a more diverse future.