SumAll.com is a startup firm that provides data analytics for companies ranging from small businesses to large enterprise-level players such as Starbucks and Pandora. The company analyzed large amounts of customer data to determine the most opportune times to send out posts to various platforms, including Twitter, Facebook, Tumblr, Instagram, Pinterest and Google. The “best time” metric was calculated for each social media platform by measuring the responses on hundreds of millions of different posts, representing companies in various industry verticals.