Daniel Royzman- The Community Engagement Trainee

Hey! I’m Daniel, the Community Engagement Trainee here at Centre O. I am originally from Los Angeles, California with ancestral roots from Moldova, and I am studying business at University of California, Berkeley. I chose an internship in Hong Kong becasue I was looking for a place that would challenge me while allowing me to …

Leslie Marquis- Business Solutionist

I am Leslie the Business Solutionist at Centre O. This is my second summer working for Centre O, after arriving in Hong Kong a year ago as an intern. My decision to move to Hong Kong highly relied on the internship I have found from France as an Event and Operation Management Trainee. I feel …

TODD UNDERWOOD – 创意策略实习生

你好,我叫Todd Underwood,是 Center O 的创意战略实习生,在这里与你谈谈品牌。 品牌必须令人难忘,这样才能让吸引眼球和保持关注度,品牌还需要通过在其所代表业务的各个方面表现出勤奋和关怀来吸引人。例如,Center O 不间断地工作,提供企业生存和发展所必需的服务,他们的标志需要展示他们对客户永无止境的奉献精神。它还需要创造一个快乐和谦逊的环境,为了实现这些目标,徽标必须流行。它还需要非常快速地被识别,如果消费者可以更快地识别公司徽标,那么他们很可能会在类似产品上选择它。Center O 在这方面表现出色,因为橙色圆圈非常独特和有趣。如果一个品牌能够实现这些品质,它们将更加令人难忘。形状是发展公司品牌的主要工具,但这不是唯一的因素,颜色与形状一样重要,甚至更重要。颜色创造情感,可以以多种不同的方式使用。文字大小和字体也是关键因素,这可能是设计徽标中最难的部分,因为要想成功,它必须在任何尺寸下都清晰易读。 我认为我已经通过重新设计徽标扩展和增强了 Center O 的品牌(使最重要的品牌更容易被整个圆圈识别并通过渐变添加更多流行元素),销售工具包(现在具有曲线和圆圈,而不是笔直的块状形状)、全新的欢迎套件(包括欢迎小册子、明信片、贴纸和挂绳)和海报(目前装饰办公室墙壁)。希望这些新的变化能够为Centre O 未来几年的繁荣而受到欢迎。 这篇文章中的所有信息都帮助我成为了一名更好的设计师,并且在我的日常工作中仍然有用。谢谢阅读!

Todd Underwood- The Creative Strategy Trainee

Hello, my name is Todd Underwood, the Creative Strategy Trainee at Centre O, and I’m here to talk to you about branding. The idea is to catch and keep attention. Branding has to be unforgettable. It also needs to be attractive by showing diligence and care in every aspect of the business it represents. For …