Yesterday was the first day of HKTDC’s International Licensing Show held in Hong Kong’s Convention and Exhibition Centre. Over the next three days the showcase was a platform for licensors and agents to network and expand their regional licensing networks in Asia.
Some of the world’s leading brands and licensing professionals took part; there were more than 200 exhibitors, from 18 different countries. Although the exhibition was more for traders, it was still fun to go have a look at all the novelty goods.
There was a broad range of brands, logos and designs from Marvel, to Astro Boy to Chelsea F.C! Just imagine a design that started from nothing, its story to become a global brand, it’s exciting!
Tomorrow’s the last day if you want to go check it out and snap some pics with your favourite characters! Otherwise, see you there next year =)
– by Cathy