HKTDC’s International Licensing Show

Yesterday was the first day of HKTDC’s International Licensing Show held in Hong Kong’s Convention and Exhibition Centre. Over the next three days the showcase was a platform for licensors and agents to network and expand their regional licensing networks in Asia.

Some of the world’s leading brands and licensing professionals took part; there were more than 200 exhibitors, from 18 different countries. Although the exhibition was more for traders, it was still fun to go have a look at all the novelty goods.
There was a broad range of brands, logos and designs from Marvel, to Astro Boy to Chelsea F.C! Just imagine a design that started from nothing, its story to become a global brand, it’s exciting!photo (6)


Tomorrow’s the last day if you want to go check it out and snap some pics with your favourite characters! Otherwise, see you there next year =)

profilepicture– by Cathy

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