YOUR SOCIAL MEDIA STRATEGY FOR 2014

social-mediaJust as with any kind of marketing strategy, your social media marketing strategy needs to be reviewed, re-evaluated and updated. And the key player in the industry suggest doing it at least once a year.

So what trends get people talking for 2014?

1.   Diversify

Overdependence on a single platform puts you at the mercy of that platform’s whims. Take Facebook, for example.

You have probably seen the headlines about Facebook algorithm changes. According to some data, if you currently operate a brand or a business page, only 6% of followers will see your posts.

So, testing the waters, when it comes to social media marketing, is an idea for the future. Whatever happens, make sure you have options.

2.   Google +

If there is one social network to pay attention to in 2014 – it’s Google +. Specifically, because of its increasing role in organic search algorithms.

Google Plus’s direct impact on SEO rankings can not be understated. It is also the best way to access Google Authorship, which will play a HUGE role in SEO by the end of 2014.

  • Google Authorship helps the search engine to identify your content, attribute it to the author and build your online content portfolio.

In most cases, the picture of the author will appear next to their content, which dramatically increases visibility and click-through rates.

3.   Visualize your content

A booming 63% of social media comprises imagery. Visual platforms (like Pinterest and Instagram) are playing an increasingly high role in social media.

Video content is hotter than ever as well, with new players (like Vine and Instagram micro-videos) spicing up the market.

Another effective way to convey your message through imagery is infographics, which allow you to put large data portions in a simple and informative graphic form.

4.   Social media + brand image

Use brand-oriented approach to manage your social media channels.

Are the visuals of your social media accounts consistent with the rest of your visual branding? Is your account name or any other copy branded? Are you regularly filtering your status updates to ensure they’re on-message and consistent with the overall brand that you’re building? Focusing on building your brand through your social interactions should be a key focus this year.

 

Which passports are most accepted around the world?

Passports

An interesting article got our attention at http://www.straitstimes.com, exploring passport ranking.

How to rank a passport, you might ask? Well, for most people it would be the ability to use your passport to travel easily around the world.

So, which passport is your ticket to hassle-free world travel? According to straitstimes.com, the Singapore passport remains one of the most welcomed by countries around in the world. As of last year, holders of the passport got visa-free access to 167 of 219 countries surveyed for the latest Visa Restrictions Index.

It was ranked sixth internationally – alongside Australia and Greece – for the unrestricted access it offers.Citizens of Finland, Sweden and the United Kingdom held the best passports for global travel last year, with visa-free access to 173 countries.

How do other countries rank? And which citizens have it the hardest with their passports?

View the Visa Restrictions Index here:

 

全世界最受欢迎的是哪些护照?

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http://www.straitstimes.com 上一篇有趣的文章引起了我们的注意,探讨护照排名。
您可能会问,如何对护照进行排名?对于大多数人来说,使用护照可以轻松地环游世界。
那么,哪本护照是您无忧世界旅行的门票?据straitstimes.com报道,新加坡护照仍然是世界各国最受欢迎的护照之一。截至去年,在最新的签证限制指数调查的219个国家中,有167个国家的护照持有人获得了免签证待遇。
它提供的无限制通行在国际上排名第六,与澳大利亚和希腊并列。芬兰、瑞典和英国的公民去年持有最佳全球旅行护照,可免签证进入 173 个国家/地区。
其他国家排名如何?哪些公民的护照最难处理?
在此处查看签证限制索引 :

2014 年的社交媒体策略

(图片)就像任何类型的营销策略一样,您的社交媒体营销策略需要审查、重新评估和更新。该行业的主要参与者建议至少每年做一次。
那么,2014年的趋势是什么呢?
1.   多元化
过度依赖单一平台会让你受制于该平台的奇思妙想。以Facebook为例。
您可能已经看过有关 Facebook 算法变化的头条新闻。根据一些数据,如果您目前经营品牌或业务页面,则只有 6% 的关注者会看到您的帖子。
因此,就社交媒体营销而言,试水是对未来的一个想法。无论发生什么,请确保您有选择。
2.   谷歌(Google)+
如果说 2014 年有一个社交网络值得关注——那就是 Google+。具体来说,因为它在有机搜索算法中的作用越来越大。
Google Plus 对 SEO 排名的直接影响不容小觑。这也是访问 Google Authorship 的最佳方式,它将在 2014 年底的 SEO 中发挥巨大作用。
Google Authorship 可帮助搜索引擎识别您的内容,将其归因于作者并构建您的在线内容组合。
在大多数情况下,作者的图片会出现在他们的内容旁边,这大大提高了可见性和点击率。
3. 可视化您的内容
蓬勃发展的 63% 的社交媒体包含图像。视觉平台(如 Pinterest 和 Instagram)在社交媒体中扮演着越来越重要的角色。
视频内容也比以往任何时候都更热门,新玩家(如 Vine 和 Instagram 微视频)为市场注入了活力。
另一种通过图像传达信息的有效方法是信息图表,它允许您将大量数据部分放入简单且信息丰富的图形形式中。
4.   社交媒体+品牌形象
使用品牌导向的方法来管理你的社交媒体渠道。
您的社交媒体帐户的视觉效果是否与您的视觉品牌一致?您的帐户名称或任何其他副本是否带有品牌?您是否定期过滤您的状态更新,以确保它们与您正在建立的整体品牌保持一致?专注于通过社交互动建立品牌应该是今年的重点。

HOW TO CRAFT A PERFECT SOCIAL MEDIA POST?

Perfect post

Some things to keep in mind for each of the major social networks:

  • Pinterest: Posts without human faces get repinned 23 percent more.
  • YouTube: Make sure your file name reflects your clever title.
  • Facebook: It’s okay to post after your business closes. Your audience may be more available.
  • Twitter: Shortened links with Bit.ly get more retweets.
  • Google+: Use full size images (800x600px) to stand out.
  • Instagram: Use the rule of thirds. Put the subject of the photo in only two-thirds of the photo, it’s visually more appealing.
  • Vine: Use a tripod to keep videos steady.
  • Tumblr: “Like” and “Reblog.” Tumblr is built on community and this will get your name your blog out there. If you just post mindlessly, no one is going to find you. Be visible.
  • Blogging: Keep blog posts between 500-800 words.

如何制作一个完美的社交媒体帖子?

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每个主要社交网络都需要牢记以下几点:
Pinterest :没有人脸的帖子被回复的次数增加了 23%。
YouTube:确保您的文件名反映了您巧妙的标题。
Facebook:可以在您的公司关闭后发帖。您的受众可能会更空闲。
Twitter:用Bit.ly缩短链接,获得更多转发。
Google+:使用全尺寸图片 (800x600px) 来脱颖而出。
Instagram:使用三分法则。把照片的主题放在照片的三分之二,视觉上会更有吸引力。
Vine:使用三脚架保持视频稳定。
Tumblr:“Like”和“Reblog”。Tumblr 建立在社区之上,这将使您的博客名声大噪。如果你只是盲目地发帖,可见没有人会找到你。
博客:保持博客文章在 500-800 字之间。

A SOLID MARKETING PLAN FOR EVERY BUDGET

99Social Hootsuite Hubspot

 

 

 

 

 

Having a solid marketing plan is a great thing for your business. And luckily, there are great online solutions for your online marketing needs. Here are a few ideas:

Do-It-Yourself Budget: Hootsuite 

Being strapped for cash is not the reason to fall of the social media scene. Try Hootsuite. Hootsuite is one of the most widely-used platforms for managing social media, which allows you to schedule posts for your web content and social media or schedule specific messages to each outlet at specified times.

There is a completely free option that gives you the Hootsuite basics, or for just $11 a month you can get the pro version that gives you all the bells and whistles you need to effectively set up and manage a social campaign.

Shoestring Budget: $99 Social 

 $99 Social was created by entrepreneurs for entrepreneurs. The platform understands your needs and helps you get your social media campaign off the ground on a budget ($99 a month, as the name suggests).

You will be asked to fill out a pre-questionnaire so your account rep can get to know your business and needs, then they help create a meaningful social media presence for you. That plan includes daily postings, responses to social media comments and even spam removal on your branded Facebook, Twitter and Google+ accounts.

Business Is Blowing-Up Budget: Hubspot

 Hubspot is a great place to start for any entrepreneur looking to develop a social-media and inbound marketing plan. It offers tons of great advice, case studies and free reports that can help you get started on your marketing strategy. If you want to work with Hubspot, don’t be intimidated. Yes, it has a big price point for large businesses, but there’s still an entry point for the up-and-comers, too. Its basic plans start at $200 a month.

 

为每个预算制定可靠的营销计划

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拥有可靠的营销计划对您的企业来说是一件好事。幸运的是,有很好的网上解决方案可以满足您的网上营销需求。这里有一些想法:
自己动手预算:Hootsuite  
手头拮据并不是社交媒体衰落的原因。试试Hootsuite。Hootsuite 是最广泛使用的社交媒体管理平台之一,它允许您为您的网络内容和社交媒体安排帖子,或在指定时间安排向每个网点发送特定消息。
有一个完全免费的选项可以为您提供 Hootsuite 基础知识,或者每月只需 11 美元,您就可以获得专业版,为您提供有效设置和管理社交活动所需的所有功能。
预算:$99 社交  
 $99 Social 是由企业家为企业家创建的。该平台了解您的需求,并帮助您以预算(每月 99 美元)开展社交媒体活动。
您需要填写一份预先调查问卷,以便您的客户代表可以了解您的业务和需求,然后他们会帮助您创建有意义的社交媒体形象。该项目包括每日发帖、回复社交媒体评论,甚至删除您的品牌 Facebook、Twitter 和 Google+ 帐户上的垃圾邮件。
业务增加预算:Hubspot 
 对于任何希望制定社交媒体和入境营销计划的企业家来说,Hubspot 是一个很好的起点。它提供了大量出色的建议、案例研究和免费报告,可帮助您制定营销策略。如果您想与 Hubspot 合作,请不要被吓倒。是的,它对大型企业来说价格很高,但对于后起之秀来说仍然有一个切入点。它的基本计划起价为每月 200 美元。