Great News for Facebook Page Owners!

FB updates 2014

 

Facebook announced a slight tweak to the News Feed algorithm.

What does it mean? From now on you will see more “text-only” posts from friends in your News Feed and less text-only posts from Pages (as Facebook noticed that text-only posts from Pages did not get much engagement)

Why it’s good: Facebook will push more “link-share” posts from Pages – which is great for promoting your website or blog.

What is a “link-share” post?

If you have seen posts that have an image as well as the title and description post – then you were looking at a “link-share” post.

How to create a “link-share” post?

Add a link to your status update. The image with the title and description should appear automatically. Congrats, you’ve created a “link-share” post. Now you can delete the link in the status box, as the image and description below are now clickable.

Here’s what Facebook had to say about this recent change:

“The best way to share a link after this update will be to use a link-share. We’ve found that, as compared to sharing links by embedding in status updates, these posts get more engagement (more likes, comments, shares and clicks) and they provide a more visual and compelling experience for people seeing them in their feeds.”

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