THINGS THAT WE OFTEN GET WRONG ABOUT LEADERS

With millions of books and articles written on leadership, courses offered and movies filmed, we have come to think of a LEADER as of some sort of superhuman, who is always right, who inspires people all around and is often simply born that way. A recent piece on Entrepreneur.com looks deeper into the course of …

HOW TO PUMP UP YOUR ADVERTISING LANGUAGE

Think about the ads that caught your eye recently. Why did you notice them? Most of us would say: well, because they were different. And yet when it comes to our own business ads, we often prefer to play it safe. So what makes your ad language stick? 1. Don’t get too technical (avoid specific …

如何提升你的语言吸引力

(图片) 想想最近引起您注意的广告,你为什么注意到他们? 我们大多数人会说:好吧,因为它们是不同的。然而当谈到 我们自己的商业广告,我们通常更愿意谨慎行事。 那么,是什么让你的广告语言如此吸引人呢? 1. 不要太技术化(避免使用特定的术语或专业术语,因为你的 […]

大家周一快乐!

(图片) 创新、创造力、成功——它们很少单独发生的。 事实是,可能有很多事情您不知道和做不到。幸运的是: – 在共享办公室,您可能会找到能够并愿意帮助您的人 – 您将能够与他人分享我们自己的经验和专业知识,发起知识交流,而伟大的想法将由此诞生 – 如果您是一名[…]