The answer is YES.
No matter what the natural of your business, or your field of expertise, you work in customer service.
How can this be?
In all businesses, especially a small business, where does the cash come from? Customers. At the end of the day the love for your job does not pay the bills and for the staff, the customers do. That’s why it is vital to ensure that they are kept happy, a little effort can go a long way.
Think Long Term not Short Term
In order for your business to survive, you have to think further than the sales you are getting in the ‘now’, there must be a long term plan, this is – customer service. Many businesses today still make the mistake of perceiving their clients as a one off dollar value rather than a valued life customer. Successful businesses build strong customer relationship by showing dedication – follow up, be responsive, personalised, this will then in turn create loyal customers.
Customer Loyalty gives you Credibility
Good customer relationships can generally create of positive word of mouth from clients, this being the most inexpensive and effective form of advertising a business could ask for. Customers spread their first hand experiences, as well as give information (such as through back and forth conversation) about the business to their networks. Customers are a great source in creating creditability that you would not receive from any other forms advertising.