Do you like chocolate? How about Hershey’s chocolate?

If your answer is yes, you should probably not look at the company’s new logo that has sparked a lively discussion on the Internet.

hershey logo

(a number of consumers believe the logo to be crap. Literally)

As the latest “hit” in logo drama, following the infamous case of Airbnb (see picture below), one of the most recognizable chocolate brands in the world has fallen into the trap of not seeing “the big logo picture”.


These may be good examples of how going into details and focusing too much on your own message can backfire.

And I guess the moral of the story is… no matter how much time, effort and resources you spend on conveying your vision –take a minute to step back and look at it. Really look.

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