WHAT IS A BRANDING KIT?

Branding Kit

A brand kit is a collection of the visual elements of your brand: the colour palette, logo(s), and typography. It also known as a brand style guide or brand guidelines. It is a document that outlines the visual and stylistic elements of a brand. So branding kit serves as a reference point for maintaining consistency in all brand communications both online and offline.

What is including in a Branding Kit?

LOGO

The branding kit includes guidelines on logo usage, variations, sizes, and clear space requirements. Then the guideline ensures that the logo is always displayed correctly and consistently across all platforms. No matter the logo is in online or offline materials.

Colour Palette

Colour Palette specifies the primary and secondary colours that represent the brand. The branding kit includes color codes (such as HEX, RGB, or CMYK values) to ensure color consistency in all brand materials.

Typography

The branding kit defines the fonts or typefaces used for headings, subheadings, body text, and other elements. It includes guidelines on font sizes, styles, and spacing to maintain a consistent look and feel.

Imagery

Guidelines on the types of images and graphics that should be used to represent the brand. This may include photography style, illustration guidelines, image quality, and usage rights.

Voice and Tone

Defines the brand’s personality, voice, and tone of communication. It provides guidelines on the language style, messaging, and tone of voice to maintain consistency in brand messaging.

Iconography

Specifies any custom icons or symbols that are part of the brand identity. Guidelines on when and how to use these icons are included in the branding kit.

Design Elements

Other design elements such as patterns, textures, or graphic elements that are part of the brand identity are outlined in the branding kit.

Usage Guidelines

Instructions on how to apply the branding elements across various materials, including digital platforms, print materials, merchandise, and more.

Is it important to prepare a branding kit?

A branding kit is to consolidate all of your brand’s design assets so that they can be easily accessed and reproduced both internally and externally. So, providing a comprehensive set of guidelines for visual and stylistic elements. It ensures that all brand communications are cohesive, consistent, and aligned with the brand’s identity and values. It helps maintain brand recognition, build trust with customers, and establish a strong and memorable brand presence. As we know visual consistency helps strengthen your company’s image with its audience and makes your brand feel familiar over time.

For further information, please contact us.

You may want to read: Do I need to prepare a company logo for a startup?

香港公司商业登记证怎么看?

香港公司商业登记证里面都包含哪些信息?

1、香港公司名称

2、公司分行名称(如有)

3、公司注册地址

4、公司业务性质(即经营范围)

5、法律地位

6、商业登记证的生效日期和届满日期

7、商业登记证编号(也叫税号,向税局报税的号码)

8、商证的登记费及征费(依据香港官费收取,会浮动产生变化)

9、商证缴费后,税局会在证书最下方机打显示缴费日期、收据编号和已缴金额,缴费后商业登记证就是有效的。

香港公司秘书和私人秘书的区别

说到公司秘书,大家第一时间都会觉得,秘书就是订机票、买花或者整理文件之类的职位。

但如果你注册一家香港公司的话,公司秘书其实是一家代理公司。如你想成功注册到香港公司的话,公司秘书是不可或缺的一环哦。

[公司秘书]的作用

1、每年更新一次商业登记证。

2、每年填报最新的周年申报表。

3、公司信息变动及时提交给各有关部门。

4、一定要持牌公司秘书才可以做相关工作。

您可还想了解:为什么在香港创业如此容易?

香港有限公司与中国有限公司的区别

Differences between Hong Kong and China entities

香港虽然受中国管治,但是香港有限公司和中国有限公司之间存在着巨大差异,主要是因为两者之间的法律、监管和商业环境各不相同。

法律制度

香港实行普通法法律体系,它强调司法独立、保护财产权和遵循先例。

中国实行社会主义原则的法律体系,以法规和条例为基础,司法判决不具有法律体系相同的约束力。

公司治理

香港有限公司强调遵守透明度、问责制和股东权益,它们须遵守《香港公司条例》的规定。

中国有限公司须遵守中国政府制定的公司治理法规,包括《中华人民共和国公司法》和国家市场监督管理总局(SAMR)等机构发布的其他相关法规。

外商投资限制

香港对外资拥有或者投资有限公司一般没有限制,外国投资者可以设立独资公司或合资企业,无需本地合作伙伴。

中国对某些行业的外商投资有限制或要求方合作伙伴通过在中国的合资企业参与,中国政府通过《外商投资产业指导目录》等措施规范外商投资。

税收

香港实行简单的低税制以及统一的企业税率(目前上限为 16.5%),并且在香港境外赚取的股息、资本利得或利息收入也无需缴税。

中国的税制较为复杂,企业所得税率从 15%到 25%不等,具体取决于公司类型和所在地。此外,在中国经营的公司还需缴纳增值税(VAT)、营业税和其他税种。

货币和资本管制

香港实行自由市场制度,货币(港币)可自由兑换,没有资本管制。而中国对货币兑换和资本流动施加限制,人民币(CNY)受到政府管制和管理汇率。

市场准入

香港以其开放的国际市场而闻名,为全球投资者、金融机构和资本市场提供了合适的营商环境。而中国也拥有一个庞大且不断增加的国内市场,但对某些行业经营的外国公司设置了各种监管壁垒和许可要求。

CENTRE O着重介绍了香港有限公司与中国有限公司的一些主要区别。思考在哪里成立公司时,需要考虑更多,再做决定

想要了解更多信息,请联系我们

英属维尔京群岛公司

Centre O BVI company setup

英属维尔京群岛(BVI)是创建国际商业公司最受欢迎的地方之一。因为它是众所周知的避税天堂。因此,英属维尔京群岛公司注册无疑是实用的,公司可以为了避税在该地注册离岸公司。英属维尔京群岛离岸公司没有企业所得税,资本收益税为零,也没有增值税(VAT)。如今设立 BVI 公司是否仍然有利?还是让星特奥来谈谈不利的。大家可以按自己的业务需要选择是否设立BVI公司。

提高透明度

全球反洗钱(AML)和打击金融犯罪的法规变得更加严格。英属维尔京群岛等司法管辖区面临着提高企业透明度的压力,这意味着更严格的尽职调查要求和更多的客户报告义务。

英属维尔京群岛特定国家条例

根据您开展业务的国家,政府可能会加强对利用离岸公司避税或逃税的监管。一些司法管辖区现在可能要求进行额外审查,甚至不鼓励出于合法理由使用英属维尔京群岛公司。

公众认知

人们对避税港及其在促进金融保密方面的作用的认识不断提高,这可能会影响英属维尔京群岛公司的声誉,特别是如果这些公司被认为用于非法活动。

英属维尔京群岛的税收影响

虽然英属维尔京群岛本身不对其居民或公司征税,但税法或国际税收协定的变化可能会影响其他国家对其结构的处理方式,从而可能导致双重征税问题。

复杂性

随着法规的发展,维持一家英属维尔京群岛公司可能会变得更加复杂和昂贵,尤其是在法规变得更加繁琐的情况下。

在英属维尔京群岛设立公司已今非昔比。然而,与许多大陆注册方式相比,在英属维尔京群岛以某些方式开展业务仍然是一个更好的选择。

如果需要了解更多信息,请联系我们

CHINA: TRADEMARK APPLICATION AND APPEAL

China is a “first-to-file” jurisdiction, it means you have to register a trademark in order to obtain proprietary rights. So, if you are planning to start your business in China, Centre O would strongly recommend to register your China trademark as soon as possible. As it’s mostly ended up with squatters, counterfeiters, or grey market suppliers.

What supporting documents are needed

Application

Firstly, you have to prepare your Business Registration Certificate. At the same time, you have to prepare the short essay to introduce your company. Including what is your business about, mission and vision. Then you can illustrate the idea, origin and the concept of the design. For instance, how it relates to your company.

Besides explaining your concepts, then you have to show the evidence of using the trademark. That is, you have to prepare the time line of your mark. When did it finished, when did you start to use and pictures or promotion materials during publication of it. Also, the pictures or promotion materials which printed the mark on it.

Appeal

Unfortunately, if your application is rejected and you would like to appeal. Then you need to provide the prior trademark registration certificates or preliminary publication materials. Additionally, the evidence for registration in other classes and in other countries or regions. It would be great if you can provide any other information or photos which you can support the use of the it.

Apart from the time line from born to first launch to the market. Then you have to show the evidence and expenditure of promotion of the mark in difference regions. For example, promotion materials such as packaging, leaflets with use of it.

Other than the printed materials, you need to provide the photos of attending different exhibitions and business activities involving the trademark. And the expenditure of promotion and then sales agreement, sales performance in difference regions in recent 5 years prior to application date.

If you used your mark for newspaper, magazine, journal or social media, then you should provide:

  • Agreement of advertisement and payment copies
  • Advertisement Agreement / Contract with marketing agents
  • Press releases, reports, recommendations, certificate, prizes by difference media or organizations

For further information, please contact us.

You may want to read: 5 Steps for Process China Trademark Registration

中国商标申请和申诉

中国是一个“申请在先”的司法管辖区,这意味着你必须先注册商标才能获得所有权。因此,如果你打算在中国开展业务,Centre O 强烈建议你尽快注册你的中国商标。否则,很可能会遇到商标抢注者、假冒者或灰色市场供应商。

中国商标申请 
China Trademark Application
Centre O

申请中国商标需要哪些文件?

申请

首先,您必须准备好商业注册证书。同时,您还必须准备一篇介绍贵公司的短文。包括贵公司的业务、使命和愿景。然后,您可以说明商标设计的理念、起源和概念。例如,它与贵公司的关系。

除了解释你的商标概念,你还必须展示使用商标的证据。也就是说,你必须准备好你的商标的时间线。商标何时完成,何时开始使用,以及商标公布期间的图片或宣传材料。此外,还需提供印有该商标的图片或宣传材料。

申诉

如果您的申请被驳回,而您又想申诉。那么你需要提供原先的商标注册证书或初步公告材料。此外,还需提供在其他类别、其他国家或地区进行商标注册的证据。如果你能提供任何其他可以证明商标使用的信息或照片,那就更好了。

除了从诞生到首次投放市场的时间线外,你还需要展示在不同地区推广该商标的证据和支出。例如,使用商标的包装、传单等宣传材料。

除印刷材料外,你还需要提供参加不同展会和涉及商标的商业活动的照片、申请日之前最近5年在不同地区的宣传费用和销售协议、销售业绩。

如果您将自己的商标用于报纸、杂志、期刊或社交媒体,那么您应该提供:

  • 广告协议和付款副本
  • 广告协议/营销代理合同
  • 不同媒体或组织的新闻稿、报告、建议、证书、奖品

如需了解更多信息,请联系我们

THE BRITISH VIRGIN ISLANDS COMPANIES

The British Virgin Islands (BVI) is one of the most popular places to create an international business company. Since it’s well-known as being a tax haven. Hence, BVI company registration is no doubt practical, making it one of the offshore tax havens. BVI is no corporate income tax, zero tax on capital gains, or value-added tax (VAT) for offshore BVI companies. However, is it still favourable to setup BVI companies nowadays? Or let’s Centre O talk about the pros and cons as reference for you.

Increased Transparency

Global anti-money laundering (AML) and combatting financial crime regulations have become stricter. Jurisdictions like the BVI have faced pressure to enhance corporate transparency, which means more rigorous due diligence requirements and increased reporting obligations for clients.

The British Virgin Islands Country-specific Regulations

Depending on the countries where you operate, governments might be tightening regulations around the use of offshore entities for tax avoidance or evasion purposes. Some jurisdictions may now require additional scrutiny or even discourage the use of BVI companies for legitimate reasons.

Public Perception

The growing awareness about tax havens and their role in facilitating financial secrecy. This may affect the reputation of British Virgin Islands companies, particularly if they are perceived as being used for illicit activities.

The British Virgin Islands Tax Implication

Although the BVI itself does not tax its residents or corporations, changes in tax laws or international tax agreements might impact how their structures are treated by other countries, potentially leading to double taxation concerns.

Complexity

As regulations evolve, maintaining a British Virgin Islands company might become more complex and costly, especially if compliance becomes more burdensome.

Setting up a business in the BVI is not the same as it once was. However, navigating your business in certain ways can make it still a better choice than many continental registration alternatives.

For further information, please contact us.

You may want to read: APPLYING FOR THE OFFSHORE TAX EXEMPTION CLAIM