A brand kit is a collection of the visual elements of your brand: the colour palette, logo(s), and typography. It also known as a brand style guide or brand guidelines. It is a document that outlines the visual and stylistic elements of a brand. So branding kit serves as a reference point for maintaining consistency in all brand communications both online and offline.
What is including in a Branding Kit?
LOGO
The branding kit includes guidelines on logo usage, variations, sizes, and clear space requirements. Then the guideline ensures that the logo is always displayed correctly and consistently across all platforms. No matter the logo is in online or offline materials.
Colour Palette
Colour Palette specifies the primary and secondary colours that represent the brand. The branding kit includes color codes (such as HEX, RGB, or CMYK values) to ensure color consistency in all brand materials.
Typography
The branding kit defines the fonts or typefaces used for headings, subheadings, body text, and other elements. It includes guidelines on font sizes, styles, and spacing to maintain a consistent look and feel.
Imagery
Guidelines on the types of images and graphics that should be used to represent the brand. This may include photography style, illustration guidelines, image quality, and usage rights.
Voice and Tone
Defines the brand’s personality, voice, and tone of communication. It provides guidelines on the language style, messaging, and tone of voice to maintain consistency in brand messaging.
Iconography
Specifies any custom icons or symbols that are part of the brand identity. Guidelines on when and how to use these icons are included in the branding kit.
Design Elements
Other design elements such as patterns, textures, or graphic elements that are part of the brand identity are outlined in the branding kit.
Usage Guidelines
Instructions on how to apply the branding elements across various materials, including digital platforms, print materials, merchandise, and more.
Is it important to prepare a branding kit?
A branding kit is to consolidate all of your brand’s design assets so that they can be easily accessed and reproduced both internally and externally. So, providing a comprehensive set of guidelines for visual and stylistic elements. It ensures that all brand communications are cohesive, consistent, and aligned with the brand’s identity and values. It helps maintain brand recognition, build trust with customers, and establish a strong and memorable brand presence. As we know visual consistency helps strengthen your company’s image with its audience and makes your brand feel familiar over time.
If your business is set up in Hong Kong and your wanted to open a business bank account. Then most of the bank can provide remote account opening platform via your mobile phone app. Thus, you can apply anytime, anywhere by using the remote account opening service.
Step 1
Visit your preference bank website.
Step 2
Create a profile and fill in the online form.
If you are eligible for using Remote Account Opening service. Then you can follow steps 3 and 4 to upload the required documents and complete your application. Otherwise, the bank will pass your information to business centre. And you can continue with your application there.
Step 3
Download the bank mobile app to verify your identity
Step 4
If you application is approved. Register for Business Internet Banking and activate Mobile Security Key. Then you can manage your account online or by using the mobile app.
China is a “first-to-file” jurisdiction, it means you have to register a trademark in order to obtain proprietary rights. So, if you are planning to start your business in China, Centre O would strongly recommend to register your China trademark as soon as possible. As it’s mostly ended up with squatters, counterfeiters, or grey market suppliers.
What supporting documents are needed
Application
Firstly, you have to prepare your Business Registration Certificate. At the same time, you have to prepare the short essay to introduce your company. Including what is your business about, mission and vision. Then you can illustrate the idea, origin and the concept of the design. For instance, how it relates to your company.
Besides explaining your concepts, then you have to show the evidence of using the trademark. That is, you have to prepare the time line of your mark. When did it finished, when did you start to use and pictures or promotion materials during publication of it. Also, the pictures or promotion materials which printed the mark on it.
Appeal
Unfortunately, if your application is rejected and you would like to appeal. Then you need to provide the prior trademark registration certificates or preliminary publication materials. Additionally, the evidence for registration in other classes and in other countries or regions. It would be great if you can provide any other information or photos which you can support the use of the it.
Apart from the time line from born to first launch to the market. Then you have to show the evidence and expenditure of promotion of the mark in difference regions. For example, promotion materials such as packaging, leaflets with use of it.
Other than the printed materials, you need to provide the photos of attending different exhibitions and business activities involving the trademark. And the expenditure of promotion and then sales agreement, sales performance in difference regions in recent 5 years prior to application date.
If you used your mark for newspaper, magazine, journal or social media, then you should provide:
Agreement of advertisement and payment copies
Advertisement Agreement / Contract with marketing agents
Press releases, reports, recommendations, certificate, prizes by difference media or organizations
The British Virgin Islands (BVI) is one of the most popular places to create an international business company. Since it’s well-known as being a tax haven. Hence, BVI company registration is no doubt practical, making it one of the offshore tax havens. BVI is no corporate income tax, zero tax on capital gains, or value-added tax (VAT) for offshore BVI companies. However, is it still favourable to setup BVI companies nowadays? Or let’s Centre O talk about the pros and cons as reference for you.
Increased Transparency
Global anti-money laundering (AML) and combatting financial crime regulations have become stricter. Jurisdictions like the BVI have faced pressure to enhance corporate transparency, which means more rigorous due diligence requirements and increased reporting obligations for clients.
The British Virgin Islands Country-specific Regulations
Depending on the countries where you operate, governments might be tightening regulations around the use of offshore entities for tax avoidance or evasion purposes. Some jurisdictions may now require additional scrutiny or even discourage the use of BVI companies for legitimate reasons.
Public Perception
The growing awareness about tax havens and their role in facilitating financial secrecy. This may affect the reputation of British Virgin Islands companies, particularly if they are perceived as being used for illicit activities.
The British Virgin Islands Tax Implication
Although the BVI itself does not tax its residents or corporations, changes in tax laws or international tax agreements might impact how their structures are treated by other countries, potentially leading to double taxation concerns.
Complexity
As regulations evolve, maintaining a British Virgin Islands company might become more complex and costly, especially if compliance becomes more burdensome.
Setting up a business in the BVI is not the same as it once was. However, navigating your business in certain ways can make it still a better choice than many continental registration alternatives.