“A bird in the hand is worth two in the bush”. Now, how to apply this to your business?
If you are running a business, it means you are on a constant look out for new clients. What if we told you that they may be closer than you think?
We are talking about the clients you already have, as they may be the biggest source of your new clients as well.
Think about it: they are already doing business with you, they trust you and they have connections. They are the best ad for your business, as they know you personally and can share their experience.
So how to make sure your current clients feel confident enough to recommend you to their friends?
We have a few simple ideas:
Being on time shows respect for your client and the professionalism of your company. If possible, always arrive before your client does, get your thoughts together and prepare for the meeting. There is nothing worse that running into the meeting 10 minutes late with scattered thoughts and traffic rage.
Before every meeting ask yourself this:
“Why is the client coming to see me?”
Then, make sure you have all the papers (forms, contracts, supporting materials and so on) to make this meeting is productive and valuable.
Underpromise and Overdeliver
This is the most valuable advice I have ever been given. Always try to give your client more than they expect. Do go that extra mile. If it is impossible in work itself, give them a friendly call, send an interesting link related to their business, give them the support you can and you will build a strong relationship.
Thank your clients for their trust. Send them a card, a simple “thank you” note or just say it out loud. Of course, your clients are not doing you a favour, they are choosing your company for its professionalism and quality. But a simple “thank you” for giving their business to you can make a lot of difference in your relationship.
The Golden Rule
Treat others they way you would like to be treated. It’s as simple as that.